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10 Podcast Mistakes Small Businesses Make (And How to Fix Them)

  • Kavisha Thakkar
  • 12 minutes ago
  • 17 min read

You launched your business podcast three months ago with big ambitions. You bought a microphone, recorded 8 episodes, published them consistently, and told everyone on social media.


But when you check your analytics, the numbers are soul-crushing:

47 downloads per episode. 12 followers. Zero business inquiries.

Your podcast isn't just underperforming—it's essentially invisible.

Here's the brutal truth: 78% of podcasts don't make it past episode 10. And of the 22% that continue, most never crack 100 downloads per episode.

But here's what nobody tells you: Your podcast isn't failing because of bad luck or "saturated markets." It's failing because you're making preventable mistakes that kill discoverability, destroy listener retention, and waste your time.

We've worked with dozens of businesses in Ahmedabad—from coaching consultants in Prahladnagar to manufacturing companies—and we see the same patterns repeat. The businesses whose podcasts actually generate leads and build authority aren't necessarily creating "better" content. They're simply avoiding these 10 critical mistakes.

In this guide, you'll learn:

  • The 10 most common podcast mistakes that kill business podcasts (and the exact fixes)

  • Why "just creating good content" isn't enough in 2026

  • Real cost breakdowns for fixing these mistakes (in INR)

  • When to DIY vs when to hire podcast production help

  • A 30-day action plan to rescue a struggling podcast

Let's dive in.

10 Podcast Mistakes Small Businesses Make (And How to Fix Them)

Mistake 1: Starting Without a Clear Niche or Target Audience

The Mistake:

You named your podcast something generic like "The Business Growth Show" or "Entrepreneurship Talks." Your episodes cover random topics—marketing one week, personal development the next, cryptocurrency after that.

You think you're appealing to everyone. In reality, you're appealing to no one.

Why This Kills Your Podcast:

Podcast algorithms (especially Spotify's) work on listener behavior patterns. If Person A listens to your marketing episode but skips your crypto episode, the algorithm gets confused. It doesn't know who to recommend your show to.

More importantly, listeners don't subscribe to podcasts that lack focus. They subscribe to shows that consistently solve one specific problem.

A manufacturing consultant in GIDC Vatva doesn't want a podcast about "business in general." They want a podcast specifically about scaling manufacturing operations, dealing with labor issues, or navigating GST compliance.

The Fix:

Choose a niche so specific it feels uncomfortable.

Instead of "Marketing for Small Businesses," try:

  • "Instagram Marketing for Home Bakers in India"

  • "B2B LinkedIn Strategies for SaaS Founders"

  • "Local SEO for Medical Clinics in Tier-2 Cities"

Action Steps:

  1. Define your ONE ideal listener. Write down their exact job title, pain points, and goals.

  2. Audit your existing episodes. Delete or private any episodes that don't serve this specific audience.

  3. Rename your podcast if needed. Yes, even if you already have 20 episodes. Better to pivot early than stay generically invisible.


Mistake 2: Terrible Audio Quality (The #1 Retention Killer)

The Mistake:

You're recording on your laptop's built-in microphone in a room with an echo. There's background noise from traffic, fans, or your AC. Your volume levels are inconsistent—some parts are too quiet, others are distorted.

You think "content matters more than production quality." You're wrong.

Why This Kills Your Podcast:

Spotify's algorithm tracks completion rates—the percentage of your episode that listeners actually finish. If your audio sounds like it was recorded in a bathroom with a ₹200 microphone, listeners bail within 90 seconds.

Poor completion rates = Spotify stops recommending your podcast = Zero organic growth.

We analyzed 50+ struggling business podcasts in Ahmedabad. 73% had audio quality issues that were causing 60%+ drop-off rates in the first 3 minutes.

The Fix:

You don't need a ₹50,000 studio setup. But you DO need:

Equipment

Cost in India

Priority

USB Microphone (Samson Q2U, Audio-Technica ATR2100)

₹5,000 - ₹8,000

Essential

Pop Filter

₹200 - ₹500

Essential

Acoustic Treatment (foam panels or DIY blanket setup)

₹1,000 - ₹3,000

High

Headphones (for monitoring)

₹1,500 - ₹4,000

High

Audio Editing Software (Audacity = Free, Adobe Audition = ₹1,700/month)

₹0 - ₹1,700/month

Essential

Total startup investment: ₹7,700 - ₹17,200

Action Steps:

  1. Record a test episode. Listen to it on phone speakers (not studio headphones). If you wouldn't listen to it while commuting, your audience won't either.

  2. Basic editing checklist:

    • Remove long pauses and "um/uh" fillers

    • Normalize audio levels (use compression)

    • Remove background noise (Audacity has a free noise reduction tool)

    • Add intro/outro music (use royalty-free tracks from Epidemic Sound or Uppbeat)

  3. If you don't have time to learn editing: Outsource it. Professional podcast editing in India costs ₹50 - ₹15,000 per episode depending on complexity. (Read our complete breakdown: Podcast Editing Cost in India.)

Brutal Honesty:

If your audio quality is trash, no amount of SEO, marketing, or great content will save you. Fix this first, or don't bother podcasting.


Mistake 3: Inconsistent Publishing Schedule

The Mistake:

You publish 3 episodes in Week 1. Then nothing for 2 weeks. Then 2 episodes in one day. Then radio silence for a month.

You think "I'll publish when inspiration strikes." The algorithm thinks "This podcast is dead."

Why This Kills Your Podcast:

Both Spotify and Apple Podcasts favor podcasts with consistent publishing patterns. When you publish sporadically:

  • Algorithms de-prioritize your show in recommendations

  • Listeners forget about you

  • You lose momentum in the critical first 90 days

  • You never build a habit (for yourself or your audience)

A cafe owner in Vastrapur told us: "I published 8 episodes in 2 months, then got busy with the business and didn't publish for 6 weeks. When I came back, my downloads had dropped 82%."

Consistency beats quality when it comes to algorithmic distribution.

The Fix:

Choose a publishing schedule you can actually maintain—even during your busiest months.

Frequency

Best For

Minimum Time Investment

Weekly

Fast growth, building authority

4-6 hours/week

Bi-weekly

Sustainable for solo entrepreneurs

2-3 hours/week

Monthly

Minimal viable consistency (slow growth)

1-2 hours/week

Action Steps:

  1. Batch record episodes. Don't record one episode at a time. Record 4 episodes in one day, then schedule them out.

  2. Build a content calendar. Use our Free Content Calendar Template and plan 8-12 weeks in advance.

  3. Set up automated distribution. Most podcast hosts (Spotify for Podcasters, Buzzsprout, Transistor) let you schedule episodes in advance.

  4. Create "evergreen" backup episodes. Record 2-3 episodes that aren't time-sensitive. If you can't record a new episode one week, you have a backup ready.

Real Talk:

Publishing bi-weekly consistently is 100x better than publishing weekly inconsistently. Pick the frequency you can maintain for 12 months minimum.


Mistake 4: Generic, Boring Episode Titles

The Mistake:

Your episode titles look like this:

  • "Episode 7: Interview with Rajesh"

  • "Marketing Tips"

  • "My Thoughts on Business Growth"

These titles tell potential listeners absolutely nothing. Why should they click?

Why This Kills Your Podcast:

Episode titles are your primary SEO asset for podcast discovery. When someone searches "how to get clients on LinkedIn" on Spotify or Apple Podcasts, your episode needs a title that matches that intent.

Generic titles = Zero search visibility = Zero organic discovery.

We tested this with a Ahmedabad-based HR consultant's podcast. They renamed 10 old episodes from generic titles to specific, keyword-rich titles. Downloads for those episodes increased 127% within 30 days—with zero other changes.

The Fix:

Use this formula for high-performing episode titles:

[Number/Type]: [Specific Promise] ([Specific Detail/Timeframe])

Examples:

  • ❌ "Episode 12: Interview with Priya"

  • ✅ "How Priya Built a ₹50 Lakh Design Agency in 18 Months (From Her Ahmedabad Apartment)"

  • ❌ "Social Media Tips"

  • ✅ "5 Instagram Reels Mistakes Killing Your Reach (And How to Fix Them Today)"

  • ❌ "My Thoughts on SEO"

  • ✅ "Why Your Website Isn't Ranking on Google: 7 Technical SEO Errors We See in 80% of Indian SMBs"

Action Steps:

  1. Include your target keyword in the first 50 characters of your title.

  2. Create curiosity or promise a specific outcome. "How to..." and "Why..." titles perform well.

  3. Add specificity. Numbers, timeframes, and locations increase click-through rates.

  4. Audit your last 10 episode titles. Would YOU click on them if you saw them in search results? If not, rename them.

For more on crafting titles that rank, read our Podcast SEO Guide.


Mistake 5: No Show Notes, Transcriptions, or Podcast Website

The Mistake:

You publish your episodes to Spotify and Apple Podcasts. That's it. No website. No show notes. No transcriptions. No additional context.

You're invisible to Google—the world's largest search engine.

Why This Kills Your Podcast:

Google cannot listen to your audio. Without text, your podcast doesn't exist in Google Search.

Think about this: Someone in Ahmedabad searches "how to hire freelancers in India" on Google. You recorded a 45-minute episode about exactly that topic. But because you didn't publish a transcription or show notes, Google has no idea your episode exists.

You're leaving 90% of potential discovery on the table.

The Fix:

Every episode should have:

  1. A dedicated webpage with:

    • Episode title (H1)

    • Episode description (150-300 words)

    • Embedded audio player

    • Full transcription (or at minimum, a detailed summary)

    • Timestamps for major topics

    • Links to resources mentioned

    • Clear CTA (subscribe, download lead magnet, book a call)

  2. Show notes published on all platforms (Spotify, Apple Podcasts) with:

    • 150-200 word episode summary

    • Key takeaways (3-5 bullet points)

    • Links to your website, resources, services

Transcription Options:

Tool

Type

Cost

Accuracy

AI-powered

₹0 - ₹1,650/month

85-90% (requires light editing)

AI-powered + editing

₹1,200/month

90-95%

Human transcription

₹125/minute

99%

For a 30-minute episode:

  • Otter.ai: ₹0 (free tier) - 15 minutes editing time

  • Rev.com: ₹3,750 (30 min × ₹125) - No editing needed

Action Steps:

  1. If you don't have a website: Start with a simple one-page site using Carrd (₹1,500/year) or build a proper podcast website (₹15,000 - ₹50,000 one-time). Read our Website Development Guide for details.

  2. Transcribe your last 5 episodes and publish them on your website. Monitor which episodes start getting Google traffic.

  3. Make transcriptions part of your workflow. Budget ₹500 - ₹4,000 per episode for transcriptions, or allocate 30-45 minutes of your time to edit AI transcriptions.

This is one area where professional podcast production services save massive time—we handle recording, editing, transcriptions, and website publishing as a package.


Mistake 6: Zero Promotion Strategy (Publish and Pray)

The Mistake:

Your "promotion strategy" consists of:

  1. Publish episode to Spotify/Apple Podcasts

  2. Post one Instagram story saying "New episode out!"

  3. Hope people find it

This doesn't work. It has never worked. It will never work.

Why This Kills Your Podcast:

Podcast algorithms prioritize early momentum. The first 72 hours after you publish an episode are critical. If your episode gets strong engagement (plays, follows, shares) in those first 3 days, the algorithm pushes it to more people.

If it gets crickets, the algorithm marks it as "low quality" and stops recommending it—permanently.

A coaching consultant in Bodakdev told us: "I spent 8 hours recording and editing an episode, then posted one Tweet about it. It got 14 downloads. I don't understand why nobody cares."

The truth: People DO care—but they don't know your episode exists because you didn't tell them.

The Fix:

Create a promotion checklist for EVERY episode:

First 72 Hours (Critical Window):

Social Media:

  • Create 3-5 posts per platform (Instagram, LinkedIn, Facebook)

  • Don't just say "new episode out"—share the key insight or biggest takeaway

  • Use platform-specific formats: Reels for Instagram, carousels for LinkedIn, text posts for Twitter

  • Tag any guests and ask them to share

Email List:

  • Send a dedicated email to your list (even if it's just 50 people)

  • Include a teaser, key takeaway, and direct link to listen

Communities:

  • Share in relevant Facebook groups, Slack channels, Reddit communities

  • Don't spam—provide value and context

Paid Promotion (Optional):

  • ₹500 - ₹2,000 boosted Instagram/Facebook post to your target audience

  • Even small budgets can jumpstart momentum

Ongoing Promotion (Weeks 2-4):

✅ Create 10-15 short-form video clips using Headliner or Wavve

✅ Turn episode quotes into carousel posts

✅ Reference the episode in other content (blog posts, newsletters)

✅ Add to your email signature


For the complete promotion playbook, read our Podcast Marketing Strategy Guide.

Action Steps:

  1. Create a promotion template. Copy our checklist above and customize it for your channels.

  2. Batch create promotional content. When you record an episode, immediately create 5-10 social posts before you publish.

  3. Track what works. Use UTM parameters or ask new listeners "How did you find the show?" Double down on what drives results.

Brutal Reality:

You should spend as much time promoting each episode as you spend creating it. If you spend 5 hours recording and editing, you should spend 5 hours promoting. Otherwise, you're just creating content that nobody sees.


Mistake 7: Not Repurposing Podcast Content

The Mistake:

You record a 45-minute podcast episode. You publish it. That's it. One piece of content, one use.

You're wasting 90% of your content's potential value.

Why This Kills Your Podcast:

Most people won't listen to a 45-minute podcast. But they WILL:

  • Read a 3-minute blog post

  • Watch a 60-second Instagram Reel

  • Save a carousel post

  • Download a checklist

Every podcast episode contains 10-20 pieces of repurposable content. If you're not extracting them, you're leaving traffic, engagement, and leads on the table.

A digital marketing agency in Navrangpura we worked with was publishing 2 podcast episodes per month. Once we implemented a repurposing system, they went from 2 pieces of content per month to 40+—with no additional recording time.

The Fix:

Turn every podcast episode into:

Format

Quantity

Time Investment

Distribution

Blog post (with transcription)

1

30 min

Website, Google Search, LinkedIn Articles

Short video clips (audiograms)

5-10

45 min

Instagram Reels, YouTube Shorts, LinkedIn

Quote graphics

5-8

20 min

Instagram feed, LinkedIn, Twitter

Carousel posts (key takeaways)

2-3

30 min

Instagram, LinkedIn

Email newsletter

1

15 min

Email list

Twitter thread

1

10 min

Twitter/X

One 45-minute episode = 15-25 pieces of content.

Tools for Repurposing:

Action Steps:

  1. Pick your last best-performing episode. Repurpose it into 10 different formats this week.

  2. Create a repurposing workflow. Document the exact steps so you (or a VA) can repeat it for every episode.

  3. Batch the work. Don't repurpose episode-by-episode. Repurpose 4 episodes at once for efficiency.

This is where our content creation services become valuable—we handle the entire repurposing workflow so your podcast content works 10x harder.


Mistake 8: Rambling Episodes Without Structure

The Mistake:

You hit record and start talking. You ramble for 15 minutes before getting to the point. You repeat yourself. You go on tangents. Your episode has no clear structure or flow.

Listeners quit within 5 minutes because they don't know where you're going.

Why This Kills Your Podcast:

Remember: Spotify tracks completion rates. If listeners consistently drop off at the 7-minute mark, the algorithm interprets this as "low-quality content" and stops recommending your show.

Structured episodes with clear value propositions keep listeners engaged through the end. Rambling episodes don't.

The Fix:

Use this proven episode structure:

1. Hook (First 60 seconds):

  • Start with a bold statement, question, or surprising statistic

  • Tell listeners exactly what they'll learn

  • Create a "curiosity gap" that makes them want to keep listening

2. Promise (30 seconds):

  • "By the end of this episode, you'll know how to [specific outcome]"

3. Body (70% of episode):

  • Break content into 3-5 clear sections

  • Use verbal signposts: "First..." "Second..." "Now let's talk about..."

  • Stay on topic (cut tangents in editing)

4. Recap (2-3 minutes):

  • Summarize the 3-5 key takeaways

  • Make them actionable

5. Call-to-Action (Final 60 seconds):

  • Tell listeners exactly what to do next (more on this in Mistake #9)

Action Steps:

  1. Write a simple outline before recording. Even just 5 bullet points keeps you on track.

  2. Edit ruthlessly. Cut anything that doesn't serve your promise. A tight 20-minute episode beats a rambling 45-minute episode.

  3. Ask a friend to listen. If they can't summarize your episode in one sentence, it's not focused enough.


Mistake 9: No Clear Call-to-Action (CTA)

The Mistake:

Your episode ends with "Thanks for listening!" or "See you next week!"

You've just spent 30 minutes providing value, and you didn't tell listeners what to do next.

Why This Kills Your Podcast:

If you don't tell people what to do, they won't do anything.

Most listeners won't spontaneously:

  • Leave a review

  • Subscribe to your show

  • Visit your website

  • Book a call with you

  • Share the episode

They need clear direction.

The Fix:

Every episode should end with ONE clear, specific CTA.

Choose based on your goal:

Goal

Call-to-Action Example

Grow podcast audience

"If this was valuable, take 30 seconds right now to leave a 5-star review on Apple Podcasts. It's the #1 way to help other [your audience] find this show."

Build email list

"Want the free checklist we mentioned? Go to [yourwebsite.com/checklist] and download it—no email required."

Generate leads

"If you need help implementing this in your business, book a free 30-minute strategy call at [yourwebsite.com/call]."

Drive traffic

"For the full step-by-step guide with screenshots, visit [yourwebsite.com/blog-post-title]."

Pro tip: Include 2 CTAs in each episode:

  1. Mid-episode CTA (around minute 15): Mention a lead magnet, resource, or website

  2. End-of-episode CTA (final 60 seconds): Ask for reviews/subscriptions OR drive to your service

Action Steps:

  1. Create a CTA script. Write out exactly what you'll say at the end of every episode (modify slightly per episode, but keep the structure consistent).

  2. Make it easy. Don't make listeners remember a complicated URL. Use simple redirects like "yourwebsite.com/podcast" or "yourwebsite.com/call."

  3. Track conversions. Use unique URLs or promo codes to see which CTAs actually drive action.

For a business podcast, your primary CTA should drive to a consultation, lead magnet, or email signup—not just "subscribe to the podcast." You're running a business, not a hobby.


Mistake 10: Giving Up Too Early (Right Before Momentum Hits)

The Mistake:

You publish 7 episodes. Your downloads are disappointing. You feel like you're talking into the void. You quit.

You give up exactly when momentum is about to kick in.

Why This Kills Your Podcast:

Most podcasts start seeing real growth between episodes 15-25. Here's why:

  • Algorithmic trust builds over time. Spotify and Apple Podcasts don't promote brand-new shows heavily. They wait to see if you're consistent.

  • You get better at podcasting. Your first 10 episodes are practice. Episodes 15-30 are when you find your voice and rhythm.

  • Compounding content works. Every episode is a new entry point for discovery. Episode 20 might be what goes viral, but listeners then binge episodes 1-19.

We analyzed 100+ business podcasts. 87% of the podcasts that quit did so between episodes 5-12. The ones that made it to episode 30? 93% were still active a year later and seeing consistent growth.

The Fix:

Commit to 30 episodes minimum before you evaluate success.

What "success" actually looks like in the first 90 days:

Metric

Realistic Target

Good Target

Exceptional Target

Downloads per episode (first 30 days)

50-100

100-250

250+

Followers/subscribers

25-50

50-150

150+

Completion rate

40-50%

50-65%

65%+

Business inquiries

0-1

1-3

3+

If you're hitting "Realistic Target" metrics after 30 episodes, you're on track. Most podcasts take 6-12 months to become a meaningful lead generation channel.

Action Steps:

  1. Change your expectations. You're not building a podcast—you're building a media asset that compounds over time.

  2. Focus on process, not outcomes. Instead of "I need 1,000 downloads per episode," focus on "I will publish weekly for 6 months."

  3. Celebrate small wins. Your first 5-star review. Your first listener message. Your first client who found you through the podcast. These are leading indicators.

When to Actually Quit:

Don't quit because:

  • Downloads are low in the first 3 months

  • You're not "going viral"

  • You're not seeing immediate ROI

Do consider quitting if:

  • You genuinely hate the process (even after 20 episodes)

  • You've published 40+ episodes with zero improvement in metrics

  • Your business has pivoted and the podcast no longer serves your audience

For most businesses in Ahmedabad, a podcast is a 12-18 month investment before it becomes a consistent lead source. If you're not willing to commit to that timeline, don't start.


The Real Cost of Fixing These Mistakes

Let's be brutally transparent about what it actually costs to run a podcast properly in India.

Option 1: DIY (You Do Everything)

Expense

One-Time Cost

Monthly Cost

USB Microphone + accessories

₹7,000 - ₹15,000

Audio editing software

₹0 - ₹1,700

Podcast hosting (Buzzsprout, Transistor)

₹700 - ₹2,500

Transcription (Otter.ai)

₹0 - ₹1,650

Canva Pro (for graphics)

₹500

TOTAL

₹7,000 - ₹15,000

₹1,200 - ₹6,350/month

Time investment: 6-10 hours per episode (recording, editing, publishing, promotion, repurposing)

Option 2: Hybrid (You Record, Outsource Editing/Production)

Expense

Cost

Equipment (same as above)

₹7,000 - ₹15,000 one-time

Podcast editing service

₹500 - ₹3,000/episode

Transcription service

₹500 - ₹4,000/episode

Hosting + tools

₹1,200 - ₹4,000/month

TOTAL (for 4 episodes/month)

₹5,200 - ₹32,000/month

Time investment: 2-3 hours per episode (you just record and review final edits)

Option 3: Full-Service Podcast Production (Done-For-You)

What's Included

Cost in India

Strategy + positioning

One-time: ₹15,000 - ₹50,000

Recording, editing, mixing, mastering

₹2,000 - ₹15,000/episode

Transcriptions + SEO optimization

Included in above

Show notes + website publishing

Included in above

Social media content repurposing

₹3,000 - ₹10,000/month

TOTAL (for 4 episodes/month)

₹20,000 - ₹70,000/month

Time investment: 1 hour per episode (you just show up and record)

(Full pricing breakdown: Podcast Editing Cost in India)

Which Option is Right for You?

Choose DIY if:

  • You have 8+ hours/week to dedicate to podcasting

  • You enjoy the technical aspects of audio editing

  • Your budget is under ₹10,000/month

  • You're still testing if podcasting works for your business

Choose Hybrid if:

  • You want quality but have limited budget

  • You're comfortable recording but hate editing

  • You have 3-4 hours/week for podcasting

  • You're committed to 20+ episodes

Choose Full-Service if:

  • Your time is worth more than ₹2,000-5,000/hour

  • You want guaranteed quality and consistency

  • You're serious about podcasting as a lead generation channel

  • You want to focus on content, not technical execution

At Jigsawkraft, we offer all three models depending on your needs and budget. Book a free strategy call to discuss what makes sense for your business.



Your 30-Day Podcast Rescue Plan

If your podcast is struggling, here's your step-by-step action plan to turn it around:

Week 1: Audit & Foundation

Day 1-2:

  • ☐ Read this entire guide again and identify which of the 10 mistakes you're making

  • ☐ Check your podcast analytics (Spotify for Podcasters, Apple Podcasts Connect)

  • ☐ Document current metrics (downloads, followers, completion rate)

Day 3-4:

  • ☐ Test your audio quality (record a 5-minute test episode and listen critically)

  • ☐ If quality is poor, order a better microphone (budget: ₹5,000-8,000)

  • ☐ Learn basic audio editing or budget for outsourcing

Day 5-7:

  • ☐ Audit your podcast name, description, and category selection

  • ☐ Audit all episode titles—rename generic ones to be specific and keyword-rich

  • ☐ Set up or improve your podcast RSS feed

Week 2: Content & SEO Optimization

Day 8-10:

  • ☐ Choose your 3 best-performing episodes

  • ☐ Get them transcribed (Otter.ai or Rev.com)

  • ☐ Publish transcriptions on a website (create one if you don't have it)

Day 11-12:

  • ☐ Write detailed show notes for your last 5 episodes (150-200 words each)

  • ☐ Update episode descriptions on all platforms

Day 13-14:

  • ☐ Submit your podcast to Google Podcasts Manager

  • ☐ Verify your podcast website and check for indexing

  • ☐ Research 10 relevant keywords for future episodes (use AnswerThePublic)

Week 3: Promotion & Repurposing

Day 15-17:

  • ☐ Create a promotion checklist (use our template from Mistake #6)

  • ☐ Set up Canva templates for podcast graphics

  • ☐ Install Headliner or Wavve for creating video clips

Day 18-20:

  • ☐ Repurpose your best episode into:

    • 1 blog post

    • 5 short video clips

    • 5 quote graphics

    • 1 LinkedIn carousel

  • ☐ Schedule these for distribution over the next 2 weeks

Day 21:

  • ☐ Set up an email sequence for podcast subscribers

  • ☐ Create a lead magnet related to your podcast topic

Week 4: Consistency & Systems

Day 22-24:

  • ☐ Plan your next 8 episode topics using keyword research

  • ☐ Create a content calendar

  • ☐ Batch record 2-4 episodes

Day 25-27:

  • ☐ Document your podcast workflow (recording → editing → publishing → promotion)

  • ☐ Identify which tasks you can outsource or automate

  • ☐ Set up automated distribution to all major platforms

Day 28-30:

  • ☐ Review analytics from the past 30 days

  • ☐ Identify which changes had the biggest impact

  • ☐ Double down on what's working

  • ☐ Commit to your next 90 days of consistent publishing

Track These Metrics Monthly:

Metric

Current

30 Days

60 Days

90 Days

Avg. downloads per episode





Total followers/subscribers





Completion rate





Website traffic from podcast





Email signups





Business inquiries






Conclusion: Your Podcast Doesn't Have to Fail

Let's recap the 10 podcast mistakes that are killing your show:

  1. No clear niche or target audience → Pick a specific niche, reposition if needed

  2. Terrible audio quality → Invest ₹7,000-15,000 in basic equipment or outsource editing

  3. Inconsistent publishing → Choose a sustainable schedule and stick to it

  4. Generic episode titles → Use specific, keyword-rich, compelling titles

  5. No show notes, transcriptions, or website → Make your podcast discoverable on Google

  6. Zero promotion strategy → Create a promotion checklist for every episode

  7. Not repurposing content → Turn each episode into 10-20 pieces of content

  8. Rambling without structure → Use a proven episode structure and edit ruthlessly

  9. No clear call-to-action → Tell listeners exactly what to do next

  10. Giving up too early → Commit to 30 episodes minimum before evaluating

The brutal truth: Most business podcasts fail not because podcasting doesn't work, but because creators make these preventable mistakes.

The good news: Every single one of these mistakes is fixable. You don't need a huge budget. You don't need to be a "natural" podcaster. You just need to stop doing what doesn't work and start doing what does.

Your Next Steps

Here's what to do right now:

If you're doing this yourself:

Step 1: Go through the 30-Day Rescue Plan starting today Step 2: Fix the 3 biggest mistakes you identified in your podcast Step 3: Commit to publishing 12 more episodes (3 months weekly or 6 months bi-weekly) Step 4: Use our Podcast SEO Guide to optimize for discoverability Step 5: Implement our Podcast Marketing Strategy for promotion

If you want professional help:

Step 1: Book a free 30-minute podcast strategy call with our team Step 2: We'll audit your current podcast and identify what's working (and what's not) Step 3: We'll create a custom 90-day rescue plan for your specific situation Step 4: You decide if you want to DIY, get coaching, or have us handle production for you

We've helped dozens of businesses in Ahmedabad turn struggling podcasts into lead-generation machines. We can do the same for you—but only if you're willing to fix these mistakes.

Don't let your podcast become another statistic. Most podcasts fail. Yours doesn't have to.

About Jigsawkraft

Jigsawkraft is a full-service digital marketing agency based in Ahmedabad, India And Also in USA. We specialize in helping SMBs grow through:

Our approach: We don't just execute—we educate. Every client gets a strategy they understand, content they're proud of, and results they can measure.

Ready to fix your podcast? Let's talk.


📍 Location: B 610,


 📧 Email: letschat@jigsawkraft.com     

📞 Phone: +91 79843 32936

🌐 Website: jigsawkraft.com


Services:

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